How to reduce shipping cart abandonment ?

According to one study, around 50% of online shoppers abandon their shopping carts without making a purchase. In order to reduce this number, you need to optimize your checkout process in order to make it as easy and smooth as possible for your customers. Here are some tips on how to do just that.

What is shipping cart abandonment?

Shipping cart abandonment is a term used to describe the phenomenon of shoppers abandoning an online shopping cart before completing the purchase. There are a number of reasons why shoppers abandon their carts, but one of the most common is that the checkout process is difficult or frustrating.
There are a number of things you can do to reduce shipping cart abandonment by optimizing the checkout process. Here are five tips:

  • Make sure the checkout process is easy to follow. The more straightforward the process, the less likely shoppers are to abandon their carts. Try to layout your page in a way that is easy to understand and use clear buttons and text labeling.
  • Make sure all important information is visible at all times. Make sure that all required fields are filled out and that all shipping information is clearly displayed.
  •  Always put customers in control. If possible, let them order items without having to enter any shipping information first. This will help speed up the checkout process and reduce confusion.
  • Make it easy for shoppers to add items to their cart. If there are lots of options available for each item, it will be harder for shoppers to make decisions and they are more likely to abandon their carts. Try to keep the number of options for each item to a minimum.
  • Make it easy for shoppers to pay for their order. If the checkout process is difficult, shoppers are more likely to give up and abandon their carts. Make sure all necessary payment information is easily accessible and that there are no hidden fees or surcharges.

The different types of abandonment

Shipping cart abandonment is a real problem that merchants face. In fact, according to a report by the National Retail Federation, 33% of all online shoppers abandon their shopping carts before completing their purchase. And, of those who do complete their purchase, 54% say they would have done so sooner if the checkout process had been easier. Fortunately, there are several steps you can take to reduce shipping cart abandonment.

One of the most important things you can do is make sure your checkout process is easy to use. This means making sure all of your forms are clear and concise, and that all of your required information is easy to find. Additionally, make sure your checkout process is fast and reliable. This will not only make customers more likely to complete their purchase, but it will also reduce the amount of time they spend waiting on your site.

Another way you can reduce shipping cart abandonment is by offering customers incentives to complete their purchase. This could include discounts on future purchases, free shipping on orders over a certain amount, or special offers related to the product they are buying. In addition, make sure your site is well-designed and user-friendly. This will help ensure that even customers who don’t want to complete their purchase will be able to find what they are looking for.


Shipping carts are one of the most important aspects of a eCommerce business. They allow customers to checkout quickly and easily, allowing you to focus on other areas of your business. However, if shipping cart abandonment is becoming a problem for you, optimizing the checkout process can help reduce it. By following these simple tips, you can make sure that your customers have an enjoyable experience when they are checking out and that your shipping costs remain low.